Emori

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About us

At Emori, we believe that luxury is a way of life that should be accessible to you every day. We understand that your diamonds are a reflection of your unique identity, shining brightly in every situation. That's why we are here—to offer you exactly what you deserve. 

Whether you're gearing up for a client meeting, or seeking a thoughtful gift for your mom, or planning a weekend getaway with your closest friends, Emori has the ideal selection to accompany you on life's ordinary and extraordinary moments.

Our Vision

Our vision is to make diamonds more accessible and affordable to you. We directly source the best designs from the diamond capital of the world, Surat, ensuring competitive prices and best quality. With Emori, you can indulge in exquisite lab-grown diamond jewellery that not only looks stunning but also has a positive impact on the environment.

Emori promises

100% certified products

SGL/IGI certified diamonds, BIS Hallmarked Gold

30 day free return

100% refund, no questions asked!

Lifetime exchange

Exchange your old designs anytime

Free shipping

Safe delivery with insurance

Eco-friendly and sustainable

Conflict-free diamonds and eco-friendly packaging

Quality is our utmost priority. Our skilled artisans meticulously craft each piece with timeless elegance and modern flair, paying attention to every detail. From exquisite rings to stunning pendants, every Emori creation showcases our dedication to craftsmanship.

Arushi, a graduate in management from IIM Calcutta and engineering from Panjab University, brings over 10 years of experience in the online and consumer tech industries. Her career began in investment banking at Goldman Sachs, followed by roles in consulting firms, and OYO. During her corporate journey, she excelled in driving revenue and product-led growth, contributing to the success of multiple businesses. She has always been passionate about delivering high quality products & services to consumers.

Arushi's connection with the world of diamonds dates back to her childhood, influenced by her grandparents in Surat. This fascination with diamonds coexisted with her deep concern for the environmental impacts of traditional diamond mining. Her discovery of lab-grown diamonds, which offered affordability, sustainability, and a striking similarity to natural diamonds, ignited her entrepreneurial spirit. With customer satisfaction and happiness at the core of her values, she founded Emori, fulfilling her lifelong dream of entrepreneurship.

MEET OUR FOUNDER

Arushi, a graduate in management from IIM Calcutta and engineering from Panjab University, brings over 10 years of experience in the online and consumer tech industries. Her career began in investment banking at Goldman Sachs, followed by roles in consulting firms, and OYO. During her corporate journey, she excelled in driving revenue and product-led growth, contributing to the success of multiple businesses. She has always been passionate about delivering high quality products & services to consumers.

Arushi's connection with the world of diamonds dates back to her childhood, influenced by her grandparents in Surat. This fascination with diamonds coexisted with her deep concern for the environmental impacts of traditional diamond mining. Her discovery of lab-grown diamonds, which offered affordability, sustainability, and a striking similarity to natural diamonds, ignited her entrepreneurial spirit. With customer satisfaction and happiness at the core of her values, she founded Emori, fulfilling her lifelong dream of entrepreneurship.

Embrace a lifestyle of beauty, sustainability, and conscious luxury with Emori—a brand that celebrates you in all your brilliance.

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