Arushi, a graduate in management from IIM Calcutta and engineering from Panjab University, brings over 10 years of experience in the online and consumer tech industries. Her career began in investment banking at Goldman Sachs, followed by roles in consulting firms, and OYO. During her corporate journey, she excelled in driving revenue and product-led growth, contributing to the success of multiple businesses. She has always been passionate about delivering high quality products & services to consumers.

Arushi's connection with the world of diamonds dates back to her childhood, influenced by her grandparents in Surat. This fascination with diamonds coexisted with her deep concern for the environmental impacts of traditional diamond mining. Her discovery of lab-grown diamonds, which offered affordability, sustainability, and a striking similarity to natural diamonds, ignited her entrepreneurial spirit. With customer satisfaction and happiness at the core of her values, she founded Emori, fulfilling her lifelong dream of entrepreneurship.