Global public health and economies have been significantly impacted by the COVID-19 pandemic. Clearly, there is growing concern over these outbreaks, which are occurring more frequently. To be honest, humans have been overtaxing the natural environment without comprehending the negative effects, so this catastrophe is hardly surprising.
According to experts, we must stop both global warming and the devastation of the environment for mining, farming, and building since these activities eventually bring wildlife into contact with humans, causing natural environments to be disrupted and thus terrible diseases to arise.
However, millennials and Gen Z are aware of the fact that our mother Earth is damaged day by day with concerning harsh activities like mining. Therefore, the recent generation started shifting to other ethical and environmental-friendly alternatives to avoid more destruction that can cause a big mess in the near future.
The Shift in Diamond Preferences
Millennials and Gen Z, defined as people who were born roughly between the years 1980 and 2012, are the possible target market for every business that is expanding. They are becoming less inclined to spend money on expensive luxury goods and more inclined to spend money on experiences. Additionally, they continue to be very brand aware and support brands for the philosophies and ideals that they uphold in addition to the product.
The diamond industry has taken note of this tendency. As a result, actual diamonds generated in laboratories are becoming more and more popular as an alternative to engagement rings and other jewelry since they are more reasonably priced, environmentally friendly, and sustainable. With India having the greatest millennial and Gen Z population, these diamonds have the highest demand from millennials and a huge potential to enhance internal consumption.
Why Gen Z and Millennials are choosing lab-grown diamonds over mined diamonds?
There are many such reasons for the rise of the demand in lab-grown diamonds by Millennials and Gen Z. These reasons are listed below:
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Ethical Concern
The younger generation demands ethical transparency that includes protected and ethical sourcing of diamonds. This generation doesn’t want to harm the nature and values it in every way.
Thus, Lab-grown diamonds came into light and presented as an ethical and sustainable alternative of mined diamonds that are created in a controlled environment without harming mother nature.
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Affordability
Lab-grown diamonds are more affordable than the mined ones, and share the same sparkling appearance that will never fade out. This feature of lab-grown diamonds attracts millennials and Gen Z towards the excellent option concerning the protection of the environment.
This generation likes to spend less and demands the same quality product as expensive. Therefore, lab-grown diamonds are the perfect option for them to get more at a less reasonable price.
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Quality and Beauty
A typical misperception is that lab-grown diamonds are of lower grade than diamonds that are mined. But the reality hits differently, lab-grown diamonds possess the same brilliance, fire, and clarity as mined diamonds hold.
Millennials and Gen Z are more concerned about the Solitaire rings appearance and quality of products which they style anywhere without concerning any event. They just want their look to complete and sparkle up the overall glance. And, Lab grown diamonds play a crucial role in summarizing a refined look with ethical sourcing.
Personalization & Customization: An Ideal Match for Distinctive Styles
Lab-grown diamonds offer customizable possibilities, therefore Gen Z and Millennials, who appreciate personalization become popular among them. Custom designs reflecting individual styles are possible with these diamonds, which can be shaped to suit certain preferences.
Lab-grown diamonds are eligible to craft personalized engagement rings to customizable pendants concerning with the desired cut and carat of diamonds. They also allow you to engrave any heart felting date or initials on your favorite article.
The Future of Diamond Industry
Lab-grown diamonds are the future of the diamond industry with ethical and sustainable features. The Millennials and Gen Z are ready to shift towards these diamonds concerning the environmental conditions they are facing nowadays.
These diamonds will make a separate place in people’s hearts and the diamond industry to capture significant sparkling attention.
Get ready to embrace an ethical and shimmery ride of lab-grown diamonds in the future with the honest support of millennials and Gen Z.
Shop the best quality Lab-grown diamonds from Emori to capture life’s beautiful moments with ethical alternatives ahead.
